BMW Driver Experience Facility
The automotive industry is constantly developing a wealth of technical innovations that need to be communicated to customers after market launch. To support this, IngenAix GmbH designed and implemented a driver experience facility in Incheon, South Korea, for the BMW Group. Driving training, press events, presentations, and marketing events can be conducted on this dynamic driving facility in a real-world, BMW-branded environment. At this Driving Center, customers can experience the product quality of the entire vehicle lineup.
